1. Our Principles of Absolute Discretion
At Alicia's Cheshire, privacy is not just a regulatory compliance matter; it is the cornerstone of our service. We guarantee that your visit, communication, and scheduling request are treated with absolute confidentiality.
2. Data We Collect & How We Use It
We prioritize data minimization. When you use our "Request a Booking" form or initiate contact via WhatsApp or telephone, we process:
- Your name or pseudonym (used only to identify you during your appointment)
- Your contact phone number (used solely to confirm booking times)
- Booking parameters (therapist choice, date, time, and session duration)
We do not create marketing databases, store client card details online, or use your data for advertising.
3. Cookie Storage & Consent
Our website utilizes local storage to persist your theme preference (Light/Dark mode) and age verification status (expiring after 7 days). If you consent to maps cookies, Google Maps will set cookies to render interactive map frames. You are in full control of these configurations via our customizable Cookie Consent Banner.
4. Your Legal Rights (GDPR & UK DPA)
Under the UK Data Protection Act and General Data Protection Regulations, you have the right to request access to, correction of, or complete deletion of any scheduling records we hold. Because we minimize data retention, we routinely cycle and permanently purge old reservation details every 30 days.